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Project Brief:
2 DAY Project.
This project focuses on the conceptualization of a Urban Hiking shoe for Timberland, making an emphasis on CMF Research, Product manufacturing and Concept Visualization. The project also explores the application of AI tools for product photography.  

Moodboard

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Material Research
Timberland Boot VS Salomon Urban Hiking Shoe

nubuck LWG Black Leather.
Properties: Provides comfort on the tendon, Design language aesthetics
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Full-grain, Nubuck LWG Leather.
Properties: durable, water-resistant, and ages beautifully
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Gripstick™ Rubber.
Properties: Slip resistance and shock absorption.
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Synthetic textile, SensiFit™ construction
Properties: lightweight, breathable, and quick-drying
timberland leather material (blender sty
Full-grain, nubuck LWG Leather.
Properties: durable, water-resistant, and ages beautifully
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Rubber outsole
Properties: resists abrasion and gives dependable bite on rock, dirt, and wet surfaces.
EnergyFoam (EVA-based foam)
Properties: cushioning, shock absorption, and a smooth ride
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Ideation 

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Concept one

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Concept two

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SIDE PROFILE ON WHITE BACKGROUND.png
a person is wearing a pair of shoes in a rocky environment. close-up of the shoes. the background is black and white but the shoes are in color..png
apple vision pro+.avif
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